Behind the design: A glimpse into our creative process
Welcome to this blog article, where we take you behind the scenes of our graphic design agency and offer a glimpse into our creative process.
What’s the Best Thing About Being a Graphic Designer?
Do you thrive in a dynamic, ever-evolving industry where every project presents a new challenge? If so, you might be considering a career as a graphic designer.
What is creative flow and how do I get it?
Creative flow, often referred to as being “in the zone,” is a psychological state where an individual (us graphic designers!) becomes fully immersed in a creative or productive activity, experiencing a deep sense of focus, heightened concentration and a seamless connection between their thoughts and actions.
The role of emotions in advertising and graphic design
Emotions play a crucial role in both advertising and graphic design, as they are powerful tools for connecting with audiences on a deeper level.
2024 Pantone Colour of the year announced
Each December, the anticipation builds among those in the design realm as Pantone prepares to unveil its Colour of the Year, sparking discussions and setting trends.
Amazing logo designs come from balancing creative intuition, formal skills, and experience!
Most graphic designers would subscribe to the idea that designing a good logo requires huge effort making it necessary for them to dig deep, drawing on intuitive skills, formal skills, and experience to achieve a memorable and timeless design!
Do design rules cross disciplines? From graphic design to fashion design to interior and product design.
They certainly do! While each design discipline has its unique nuances, there are overarching principles and rules that transcend specific fields and apply broadly across various design disciplines.
Great design comes from good ideas, and good ideas come from good conversations!
Have you ever had that amazing experience of bravely sharing an idea you have had with friends or colleagues, and seeing them suddenly react enthusiastically, energetically expressing their points of view, encouraging you, excited to see your big idea come to fruition?
Why are creative briefs important?
Creative briefs are essential documents in the world of design, marketing, advertising and other creative fields. They serve as a blueprint for any creative project, outlining the necessary information, goals and expectations.
Choosing the right font for your logo design: crafting your brand’s visual identity
When it comes to logo design, every element plays a crucial role in conveying the essence of your brand. One of the most vital elements is the font or typeface used in the logo.