Just like a book is often judged by its cover, print publications are also judged by whether they look professional, well designed and are visually and emotionally engaging. All good marketing managers worth their salt can tell you that both good graphic design and good content are intrinsically linked and […]
I recently read Rutger Bregman’s “Humankind – A Hopeful History”. I was drawn to its title because its promise of a hopeful past was just the medicine I needed to balance out a pretty challenging present. 2020 has been a massively challenging year for us all globally but also to […]
There’s been a buzz of excitement recently amongst the Building and Property Development industry and it has much to do about the new Government Stimulus package that was introduced in May this year. For anyone that isn’t aware of what this entails, it’s basically an incentive for eligible Australians to […]
Marketing and healthcare are not two words usually put together and as such brand strategy is often considered unnecessary and therefore pushed aside in this industry. Often it’s believed healthcare shouldn’t be a for profit organisation and as such shouldn’t be linked to marketing initiatives, it’s been considered too sensitive […]
Most businesses understand that good design is much more than just aesthetics and that a real advantage can be gained if they invest in smart strategic thinking when it comes to their brand and communications. It’s well known that in today’s competitive marketplace a great product or service isn’t necessarily […]
When your prospective customers and clients hear your name, and the name of your products and services, what image and thoughts come to their minds? Are you making a good impression, and is it the impression that you want? Do you have a real brand? What are you and your […]
Does your brand have personality? Brand character is incredibly useful when wanting to develop a brand that has meaning. Like a person, every brand has a personality, whether they are big or small. Some are very boring and lack emotion, but the best brands evoke something in society that stays […]
Like many sectors, the healthcare industry has changed over the past few years as it has become more consumer focused. Now, more than ever, consumer-centric marketing is vital for the industry to be seen as trustworthy and stable. The healthcare industry is fast-growing; as we are all looking to live […]
Some of the most sticky conversations I have had to have with my clients have revolved around the great debate of who owns the Intellectual Property to the design work we have created – design agency or client? In the 20 years Fresco has been in operation there have been […]
“After several years of growing evidence of the impact of commerce on climate change, scandals tied to poor corporate governance and a new appreciation for the social impact of business, institutional investors are increasingly likely to use nonfinancial performance information as an essential component in investment decision-making.” – The Global […]