In Australia, where creativity and storytelling are deeply ingrained in the cultural fabric, the importance of great copywriting in branding cannot be overstated. Let’s delve into why compelling copy is the cornerstone of successful branding efforts. 1. Communicating Brand Values At the heart of every great brand is a set […]
This is a question we get asked a lot from prospective clients who want to engage Fresco in creating a logo and /or a website for them. When we start talking about establishing their brand’s positioning and then developing a suite of brand assets to build their brand identity their […]
Key Health Industry Takeaways from 2020 The most successful businesses of 2020 are the ones that have embraced change, are agile in an ever changing environment and who have communicated clearly with their teams and customers. What can you add to your business? Embrace digital: Take advantage of technology by […]
When it comes to Aged Care, good branding can lead to so much more than just an increase in profits. With the Royal Commission into Aged Care Quality and Safety issuing it’s final report on February 26 2021, it’s more important than ever to build trust with your customers, promote […]
David Ogilvy famously once said “Pay people peanuts and you get monkeys.” For those of you who don’t know, Ogilvy is known somewhat as the “Father of Advertising” a wizard when it came to understanding the dynamics of using emotion to create brand loyalty. He understood the truth that customers […]
The break in business as usual last year saw many businesses going back to basics and looking at their own brand identity and how effectively they were communicating to their audience. In 2021 businesses have mostly bounced back and those who invested in additional digital platforms such as social media […]
There is so much content online these days it can be hard not to get lost in the noise, finding ways to stand out online is a challenging task, however there are some sure-fire ways to get noticed. Visual content stands out from the crowd in that it offers something […]
So, I think it is safe to assume that you have heard of Marie Kondo, and if you haven’t, you must live under a rock. The global sensation who hails from Japan has taken the world by storm with the KonMari Method, featured in her book and Netflix series, accurately […]