Reports and brochures are an excellent way for companies to demonstrate the impact and importance of their offering to the people that matter most to them. There are many ways to make your report impactful. Stories, quotes, charts, graphs, infographics, and case studies will make your report more engaging and […]
Is Graphic Design effective in Marketing? Graphic designs play a significant role in all aspects of marketing. Good design will attract an audience and assist in making your brand stand out. But how effective can graphic design be for your companies marketing campaign? The success of any business is the […]
Gone are the days when annual reports were considered dry financial documents that were a punish to wade through. Today with the use of skilled creative agencies these documents can be powerful marketing tools that not only showcase your company’s achievements for the year but can tell a powerful story […]
Just like a book is often judged by its cover, print publications are also judged by whether they look professional, well designed and are visually and emotionally engaging. All good marketing managers worth their salt can tell you that both good graphic design and good content are intrinsically linked and […]
“After several years of growing evidence of the impact of commerce on climate change, scandals tied to poor corporate governance and a new appreciation for the social impact of business, institutional investors are increasingly likely to use nonfinancial performance information as an essential component in investment decision-making.” – The Global […]
2019 has been quite a year for us and the industry. We’re still not seeing flying cars or teleportation devices like “Back to the Future” predicted but the new technology released this year was mind-blowing (and we love it!). The marketing industry is in constant flux and technologies continue to […]
In an era where we are being told that content is king, we are often tempted to include every bit of information we have researched into our reports. However, have you ever spoken to any of the end-users who read the content? Perhaps we should measure how much of our content […]
Considering accessibility is now an integral aspect of the publishing workflow, although it is not yet compulsory for companies to have their online data accessible, it is, however, definitely best practice to do so. By creating an accessible document, you increase your potential client base. In my experience, most clients […]
Annual Reports Designs don’t have to be dull, and if in 2019 they are, you are doing something wrong. It’s time to stop thinking of your annual report as a statutory obligation and instead, as an amazing opportunity to show off your story, your people, your strengths, weaknesses and everything […]
Well designed reports increase value Research finds a well designed Annual Report increases pride of ownership for a company and this pride increases valuation. A company’s annual report communicates the information about the company and becomes the primary source of information about a company’s activities and strategies. A Good Practice […]