Is Graphic Design effective in Marketing?
Graphic designs play a significant role in all aspects of marketing. Good design will attract an audience and assist in making your brand stand out. But how effective can graphic design be for your companies marketing campaign?
The success of any business is the amount of attention and exposure it gets. Every business needs to attract the attention of potential customers to thrive. Strategic graphic design plays a significant role in this task by helping brands stand out.
So what is Graphic Design?
Graphic design is all about aesthetics. However, when done strategically, it is used in marketing techniques to convey ideas and key messages visually in a way that cuts through to your target audience.
Graphics designers use graphic design tools, typography, pictures, visual cues, page layout methods, and words to design creative content that shares a message with the target audience.
A graphic designer must know which brand assets to use and how best to use them to create the key strategies that will basically meet the objectives of the marketing brief.
Graphic design should be an integral part of your business marketing strategy…
- Helps in Creating a Strong Impression
- Shares Brand Message
- For Developing an Identity of the Brand
- Shares Brand Story
- Maintains Consumer Trust
What to do with my artwork?
When done properly, graphic design is a fantastic tool that can be used for various purposes and provides many benefits. Consider some of the examples I have listed below.
- Logo design
- Infographics
- Yearly reports – annual reports, sustainability reports, impact reports
- Newsletters
- Flyers
- Websites
- Web page design
- Postcards
- Digital and printable brochure design
- PowerPoint presentations
- Email marketing templates – EDM
- Social media ads and banners
- Retargeting advertising graphics
- Images and tiles for social media, blogs, and websites
- Digital advertisements
- Business cards
- Promotional videos