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Process

Process

The value of native design files: why clients should pay for acces

In the world of design, the provision of native design files to clients is a topic that often sparks debate between design agencies and their clients.

July 15, 2024
Design, Graphic Design, Process
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Behind the design: A glimpse into our creative process

Welcome to this blog article, where we take you behind the scenes of our graphic design agency and offer a glimpse into our creative process.

April 12, 2024
Creative Design Studio, Design, Process
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What’s the best way for clients to provide feedback to design projects?

Effective communication and feedback play a pivotal role in the success of graphic design projects.

February 8, 2024
Graphic Design, Process
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The additional skills a graphic designer is expected to have in 2023

In 2023, the role of a graphic designer has expanded beyond traditional skills due to advancements in technology and changes in the design landscape.

November 16, 2023
Design, Digital Marketing, Graphic Design, New Technology, Process, Technology, Trends
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Why are creative briefs important?

Creative briefs are essential documents in the world of design, marketing, advertising and other creative fields. They serve as a blueprint for any creative project, outlining the necessary information, goals and expectations.

October 26, 2023
Creative Design Studio, Graphic Design, Process
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Printing vs Recycling

Printing vs Recycling. What you can recycle and more importantly, what you can’t!

October 9, 2023
Design, Graphic Design, Packaging, Print, Process
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Representation of Indigenous culture in communication design

Designers need to ensure that Indigenous communities are not exploited or disadvantaged by the commercial representation of their culture. We acknowledge our professional and social responsibility to establish, maintain and promote ethical standards and principles.

July 24, 2023
Design, Graphic Design, Intellectual Property, Process
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10 tips for creating and designing amazing product packaging!

It’s proven that how a product’s packaging is designed has a major impact on how that product is received and whether a customer will engage!

June 1, 2023
Colour, Packaging, Process
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How to write a creative brief for your Graphic Designer

The most common question when writing the perfect brief for a creative agency or design studio is… where do I start? If you want the design process to run as smoothly as possible and to budget without countless amends, it is all about asking the right questions to cover all bases.

April 14, 2023
Creative Design Studio, Graphic Design, Process
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The Power of Symbolism when Designing a Logo

For thousands of years humans have felt the need to communicate and express themselves. Pictures and symbols were the tools used to express sometimes complex concepts and ideas. Whether through complex Egyptian hieroglyphics or primitive hunting scenes etched into a cave wall, symbols have always been used as a powerful […]

November 11, 2022
Branding, Colour, Design, Logos, Marketing Trends, Process, Typography, Uncategorised
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Fresco Creative is in Sydney, Australia

We acknowledge the traditional custodians of the Country on which we live and work, the Gadigal/Bidjigal people of the Eora Nation. We recognise their continuing connection to land, waters and culture.

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