“After several years of growing evidence of the impact of commerce on climate change, scandals tied to poor corporate governance and a new appreciation for the social impact of business, institutional investors are increasingly likely to use nonfinancial performance information as an essential component in investment decision-making.” – The Global […]
We have all heard of the ‘influencer’, the girls and boys of Instagram sharing their lives, outfits, struggles, relationships and everything else it seems on social media, gaining a mass, loyal following along the way. Brands have seen the increasing value in using influencers to market their products, it’s effective, […]
Should a brand get political? Let’s discuss. Four years ago, the answer would have been a resounding NO. The question itself would have been met with responses such as ‘That’s one way to ruin a brand’ or ‘Brands and politics don’t mix’. Today however, it’s a different story. People are […]
Empathy means putting yourself in another’s shoes and truly identifying with their situation, it also happens to be a key factor in generating a positive brand experience. Whoever handles your marketing and branding efforts needs to advocate on behalf of the customer and the environment. People want to feel understood, […]
Rebranding a company is no small feat, a large scale all-inclusive rebrand requires time, money and effort with input required from all levels and all departments and as such you want to put equal dedication into its launch. Whatever the reason for rebranding whether it be changing demographics, new technology, […]
Are you ready to make the move into our creative studio in Surry Hills? We have the whole top floor in our mezzanine studio available (currently has 3 desks but would comfortably fit 5 desks). We would cover all the costs like wi fi, cleaner, electricity etc, and you would have […]