Its been a few weeks since the inspiring information infusion Louise and I received at Sydney’s Kick. Start. Smart. The Collective Hub put on this event that travels around Australia and ever since Ive been an avid reader of their blog that features articles written by great thinkers and entrepreneurs. […]
Its always such a treat to see our design work out in the market place whether its one of our Fresco packaging designs on a supermarket shelf or one of our brand identities on a busy high street in Sydney. This is the second time we have had the lovely […]
This article was contributed by agency Objective. What is a brand exactly? And do you really need one for your small business? Mary Van de Wiel, from NY Brand Lab said it best when it comes to branding services for small businesses; ‘If you’re interested in business with customers, you’re going to want […]
Some companies cringe at the mention of outsourcing, but when it comes to graphic design, web design, and branding, outsourcing can be the best option for small and mid-sized businesses. Of course, we’re not talking about sending your work overseas or hiring the cheapest freelancer you can find online. Outsourcing […]
A big thank you to our lovely client the Italian Trade Commission for Fresco’s invitation to this years Sydney Italian Festival at Doltone House. The Prosecco was flowing and it was shoulder to shoulder with Sydney’s italian glamazons. We even bumped into some of our favourite clients (Barilla and Italian […]
Last Friday Louise and I attended a one day forum that promised to “take your dream from start line to start-up and from established to exponential”. It didn’t full flat on its promise! It was a great day, jam pack with inspirational, talented speakers, serving up a practical guide for […]
Spring is here! We are mixing up the iced tea and throwing open the doors to let the sun in. We have welcomed the very talented Ben Akhurst to the Fresco team, an exciting addition to our creative team. Ben and the other busy designer bees have been working away […]
If there is one thing I can say with absolute conviction its that a small agency will out perform a large agency on a multitude of factors, this is mainly based on the culture. The culture of a small agency breeds creative innovation, and designer ownership of projects in a […]
Once you have taken the first step of creating a strategic, meaningful Brand Identity and Logo Design the next step is to translate these brand assets across to the various other brand touch points you may have. Often for smaller businesses a company brochure is the next logical piece of […]
Consistency will make your design better, easier to use, and practically invisible. It gives the user plenty of room to experience the design in the way you intend. Designing for consistency is a no-brainer in some cases and a little trickier to understand in others. Quite simply, consistency is the […]