Packaging Design Hits that Sweet Spot

August 12, 2016

Today I wanted to feature a packaging job Fresco undertook for the dessert range for The Choc Pot, these designs bring a fun and playful twist to classic dessert favourites – just what we all need on a Friday! This dessert bar has expanded from Burwood and Chatswood into the recently opened Rosebery store, all stores make all their treats from scratch and use only the best quality ingredients which makes them so irresistibly good! They came to Fresco asking for label and packaging design for their ‘take home’ range – to be sold in store.

Once we undertook our research and strategy work (which involved consuming large quantities of their amazing chocolate products) we developed a ‘cheeky’ graphic style for their Salted Caramel, Drinking Soil and Nutty Choc Praline Spread labels. We have also developed box designs for their ‘Fudge Me’ DIY Choc Fudge Brownie Mix, with a drippy chocolate theme that makes them impossible not to buy! The third set of products are able to be put straight in the oven and come out as individual puddings. How does White Chocolate Raspberry Souffle sound!?