Empathy means putting yourself in another’s shoes and truly identifying with their situation, it also happens to be a key factor in generating a positive brand experience. Whoever handles your marketing and branding efforts needs to advocate on behalf of the customer and the environment. People want to feel understood, […]
Rebranding a company is no small feat, a large scale all-inclusive rebrand requires time, money and effort with input required from all levels and all departments and as such you want to put equal dedication into its launch. Whatever the reason for rebranding whether it be changing demographics, new technology, […]
Project overview Fresco was tasked to create the Greenhouse of Orange brand from scratch. We started with designing a logo and brand strategy for the new dining precinct to communicate their unique offering – sourcing premium produce direct from local farmers and growers, to showcase the Central West district, through […]