When it comes to branding its all very well and good to have a well considered, strategic logo, however if these brand assets aren’t consistently and coherently rolled out onto all of your printed and online marketing collateral then you have missed your opportunity to maximise your branding and strengthen […]
In the Fresco studio there is nothing we love more than working on the design for a product or service we really love and believe in. The packaging design for Souly Guacamole is a great example of this … fresh homemade guacamole, no cream cheese, no nasty fillers, preservatives and […]
Within the ever expanding world of digital media and design we have been very busy of late working on an array of online projects for our clients. Responsive and adaptive web design is mandatory as is having a fully integrated digital campaign that may include SMS, Blogger Outreach, YouTube, Video, […]
It was with a mixture of excitement and trepidation that I sat down at the communal table of 8 for my Creative Department by Messina culinary adventure. I had read all the reviews and they all promised beautifully crafted sorbets and ices dished up with a sense of theatre in […]
Today I want to re post an article written on the Collective Hub’s blog by Bridget De Maine. As a business owner I found her insights bang on, even though its been a good 18 years since Fresco’s birth this article is still so relevant to me and to all […]
As a creative, if you want clients, you need a portfolio and it needs to be good. Most creatives understand the importance of colour balance, showcasing your best work first, an intuitive layout, and so on. But if you want your portfolio to stand out and create that professional feel, white space is one […]
I have been working with schools and the education sector for well over 16 years, assisting them in putting their marketing plan into action to get great results for their school. I have seen a huge shift in the level of sophistication within school’s marketing team. Gone are the days […]
Its been a few weeks since the inspiring information infusion Louise and I received at Sydney’s Kick. Start. Smart. The Collective Hub put on this event that travels around Australia and ever since Ive been an avid reader of their blog that features articles written by great thinkers and entrepreneurs. […]
Its always such a treat to see our design work out in the market place whether its one of our Fresco packaging designs on a supermarket shelf or one of our brand identities on a busy high street in Sydney. This is the second time we have had the lovely […]
This article was contributed by agency Objective. What is a brand exactly? And do you really need one for your small business? Mary Van de Wiel, from NY Brand Lab said it best when it comes to branding services for small businesses; ‘If you’re interested in business with customers, you’re going to want […]