Brand bold or fade fast: why strong design is your best investment in uncertain times
In today’s unpredictable economic climate, businesses face a tough choice: blend in and risk being forgotten or stand out and thrive.
In today’s unpredictable economic climate, businesses face a tough choice: blend in and risk being forgotten or stand out and thrive.
Los Angeles Design Weekend felt less like a traditional design fair and more like a living, breathing map of creativity.
Beyond the exhibitions, what struck me most about LA was how design lives and breathes across the city itself. Walking through its neighbourhoods felt like wandering through an open-air gallery, with murals, architecture, and sculpture telling stories at every turn.
As the owner of a graphic design studio based in Sydney, I’m always looking for opportunities to step outside the day-to-day and connect with fresh ideas. This year, attending the LA Design Festival gave me exactly that.
Every year design reinvents itself, sometimes with a bang, sometimes with a quiet shift in colour palettes or typefaces. In 2026 the brands that cut through the noise will be the ones brave enough to embrace creativity that feels both fresh and strategic.
In the age of digital media, the landscape of journalism and news reporting has undergone a profound transformation.
In today’s fast-paced and interconnected world, a company’s reputation is one of its most valuable assets.
In the dynamic world of marketing and communication, creative strategy is the cornerstone of effective messaging.
In the world of graphic design, geography plays a significant role in shaping creative expression. Sydney and Europe, separated by vast oceans, offer distinct approaches to design, each rooted in their unique cultures and histories. Yet, it’s the blend of these perspectives that truly drives innovation.
In July, I had the pleasure of visiting Milan for a partly business trip and partly family holiday. This trip coincided with the remarkable Fairey Sheppard exhibition at Vapore.