In Australia, where creativity and storytelling are deeply ingrained in the cultural fabric, the importance of great copywriting in branding cannot be overstated. Let’s delve into why compelling copy is the cornerstone of successful branding efforts. 1. Communicating Brand Values At the heart of every great brand is a set […]
As mentioned in my previous blog, building brand equity is the foundation for a company’s long-term success. Graphic designers and marketing specialists can assist in building brand equity by actively investing in all usable assets. We at Fresco believe in creating strong, positive, and unique brand attributes that people will […]
This is a question we get asked a lot from prospective clients who want to engage Fresco in creating a logo and /or a website for them. When we start talking about establishing their brand’s positioning and then developing a suite of brand assets to build their brand identity their […]