Looma’s Cakes
Looma’s Cakes contacted Fresco Creative to design them a product brochure that showcased their gourmet cakes, macarons and tarts in an eye-catching final piece of work that focused on the imagery as the (mouthwatering) hero!
The power a brand and its packaging has over influencing customers into buying or not buying a product, is indisputable. No matter how superior your product is, its success hangs largely on its branding and packaging. Effective product packaging is all about making a potential buyer’s decision-making process as simple as possible. Being audience-specific and differentiating from the competitor is essential – as is factoring in future product varieties and showcasing your key selling points. Packaging is no simple matter and there are a myriad of other variables and regulations to consider which is why using Fresco Creative, an experienced creative agency, is your best bet when launching your product.
Minerals io
Fresco Creative was asked to create a logo and packaging design for Minerals io, a new product being imported into Australia containing concentrated minerals sourced from unpolluted, deep water locations. We created a logo design that visually represented the product and translated that across to the packaging – a box […]
Satipharm (MMJ Phytotech)
Satipharm (MMJ PhytoTech), a high-quality Swiss pharmaceutical company approached Fresco wanting a new box design for their CBD capsules. The focus of the brief was to steer the design as far as possible away from preconcieved ideas about cannabis as a recreational drug and instead represent CBD as a quality-controlled, pharma-grade product.
Source Lighting
Source Lighting (Tek Products) came to Fresco requesting a packaging design for their LED Oyster Downlight. They required various sizes, Small Medium and Large to suit different sized lights.
Borrowdale Free Range Pork
Fresco Creative was approached by Arcadian Meat Co. to assist them with rolling out some packaging designs for their sub-brand Borrowdale Free Range Pork. We worked with their established brand guidelines and their production factory to prepare and test various packaging designs for their premium, FMCG pork products.
Gooralie Free Range Pork Company
We have since created a full style guide for the Gooralie brand, wholesale butcher stickers, insert labels and a set of recipe cards in the new aesthetic style.
H2Omega – Packaging
H2Omega approached Fresco Creative with the logo, packaging and website design for their new vitamin water. H2Omega’s unique selling point is the new patented technology that preserves the Omega 3 EPA/DHA without the taste or scent usually associated with Omega 3 products. Fresco was tasked with creating a new identity that exploited H2Omega’s health benefits whilst also appearing refreshing and appetising.
Warburn Estate
Launched in 2003, Gossips quickly became Australia’s fastest growing wine under $7. As the popularity of Gossips grew, Warburn Estate, the parent company, approached Fresco to help react to store-specific feedback (like Dan Murphys) and roll out their design requests in record time.
Harris Farm Markets – Packaging
With a strong focus by Fresco on reflecting Harris Farm’s unique selling point, a strong consistent brand identity has been established, successfully raising HFM’s profile. We arranged the media buying for all their press ads in newspapers and magazines, with the capability of sending out artwork for numerous ads daily.
Souly Foods
Souly Foods came to Fresco seeking a simple, uniquely Mexican design. They asked for a modern yet slightly grungy packaging approach for their authentic, healthy Mexican guacamole product that would stand out in high-end delis and grocery stores. We created the logo to start with. During the research phase of this project we looked into ancient Mexican cultures including that of the Maya and Aztec civilizations. The chosen designs drew reference from ancient Mayan stone carvings depicting various phases of life – the illustration work was all hand done in the studio by our designers. The mottled black background on the packaging references the volcanic stone that features in Mexican cooking in objects like the mortar and pestle and so forth. We love creating conceptually meaningful and visually interesting packaging solutions like this example.