Fresco Creative was approached by Arcadian Meat Company to rebrand one of their free range pork suppliers, Gooralie Free Range Pork, to better represent the high quality of product. Gooralie Free Range Pork, based in Goondiwindi, Queensland, had an old logo but it’s strong magenta and black colour palette and bold typographic styling was polarising premium stockists and the feedback was that it needed to be adjusted to aesthetically convey the high-quality, organic, free-range products on offer. The day after the logo and new labelling was delivered, Arcadian Meat Co. took the rebranded product to Craig Cook, the butcher who has 17 stores in and around Sydney including David Jones, who promptly agreed to stock Gooralie in all stores. Both the client and farm management were very happy with the positive response and immediate results. We have since created a full style guide for the Gooralie brand, wholesale butcher stickers, insert labels and a set of recipe cards in the new aesthetic style.

“The new label looks great, sophisticated, simple and generally very impressive. I think this new branding will be a great addition to our stores.” – Craig Cook