Many changes happened over the last couple of years, and if you are a business owner, you would agree that it can be hard to keep up. The rapid changes in consumer behaviour, as well as the rise of social media, resulted in many businesses struggling to communicate their message to clients. Having a strong brand that helps you stand out from the crowd is more important than ever and a brand audit might be exactly what you need to stay ahead in the game.

At Fresco, we like to think of a brand audit as a “health check-up” for your company. Having someone that can professionally analyse the business and understand where your brand stands, from both a market and consumer’s view, can change the direction of your company to create more profit and success.

Below is a list of a few topics a brand audit involves many aspects but we listed the ones we believe can be a goal changer for you:

–     Analyse your business compared to your new competitors to revaluate what your current strengths and weaknesses are.

–     Study the market to find new trends and opportunities that will help you grow in different directions.

–     Review your brand values, voice, and position within the market.

–     Sift through your brand guidelines (logos, colour, and font) to understand if you are communicating and visually expressing yourself in an effective way.

–     Builds relationships (with clients and employees) to create loyalty.

A brand audit looks at a business from a holistic perspective and discovers what parts of it need adjustment and how to make the most of new opportunities.

In such a complex market, knowing what your client’s expectations are and realigning yourself to sharpen your communication will certainly assure you that the message you are sending to your clients is being properly delivered.

Making sure that you keep your brand fresh and relevant is just not an option, it’s mandatory. A brand audit has the power to draw attention back to your business. If you would like to have professionals looking after this important part of your business make sure to contact Fresco on enquiries@frescocreative.com.au or call us on (02) 8116 9033 to find out how we can take your brand to a more competitive and professional level.