After two crisis, one key thing emerged as a company’s biggest reputation risk in Australia
In today’s fast-paced and interconnected world, a company’s reputation is one of its most valuable assets.
The Power of Symbolism when Designing a Logo
For thousands of years humans have felt the need to communicate and express themselves. Pictures and symbols were the tools used to express sometimes complex concepts and ideas. Whether through complex Egyptian hieroglyphics or primitive hunting scenes etched into a cave wall, symbols have always been used as a powerful […]
Free pitching harms both creatives and clients, here’s why!
Free pitching is like ordering two pizzas and only paying for the one you liked best If you’re a designer or work within the creative industry the words “free pitch” are likely to have come up in your dealings with clients. Free pitching in a nut shell is where 2 […]
How to Build your Brand Personality with Digital Marketing
Looking back over the past 6 months it’s unsettling to see how much of the world has changed. We have all had to be agile and adapt to a whole new world due to COVID, and the reality is there is no going back to the exact same world we […]
How Can Government Agencies Take Advantage of Branding?
At Fresco we’ve been fortunate to work with many different industries and government bodies over the past years, and one of the things that we noticed is that many of these organisations don’t see themselves as a brand or in many cases overlook the importance and benefits of having very […]
When Graphic Design Makes You Feel Things
It’s school holidays once again and while that means little to (happily) kid-free people like me, it does have the added bonus of an abundance of new movies to watch at the cinema. And while most people my age (27, if you were at all wondering) would choose to see […]
The Power of Kindness in Business
I recently read Rutger Bregman’s “Humankind – A Hopeful History”. I was drawn to its title because its promise of a hopeful past was just the medicine I needed to balance out a pretty challenging present. 2020 has been a massively challenging year for us all globally but also to […]
How to Stay Connected and Keep Sales Happening
Without a doubt COVID-19 has required every business big and small to rethink their sales and marketing strategy and act fast in taking up new initiatives! As a small design and advertising agency, Fresco, has had to restructure on how we do business and now more than ever we are […]
The Value of SEO and AdWords
Over the past few weeks, we have seen many changes across almost every industry we can think of. The way we work has changed. Some industries such as restaurants had to completely reinvent their business model, and everyone has realised that the digital world is not an option anymore. If […]
5 Reasons WordPress is the Best Choice for your Websites’ Content Management System
One of the very first areas that are scoped out when we begin a new website project is what Content Management System is best for our clients. It’s an area our clients tend to have very little knowledge around, seeing as it is such an important consideration I thought I’d […]