We have all heard of the ‘influencer’, the girls and boys of Instagram sharing their lives, outfits, struggles, relationships and everything else it seems on social media, gaining a mass, loyal following along the way. Brands have seen the increasing value in using influencers to market their products, it’s effective, […]
For years many have been uttering the statement ‘print is dead’ and for the most part they were on to something, print has been in a steady decline for the last 3 years as digital subscriptions are on the rise. As the world shifts towards technology, sustainability and minimalism more […]
Should a brand get political? Let’s discuss. Four years ago, the answer would have been a resounding NO. The question itself would have been met with responses such as ‘That’s one way to ruin a brand’ or ‘Brands and politics don’t mix’. Today however, it’s a different story. People are […]
Empathy means putting yourself in another’s shoes and truly identifying with their situation, it also happens to be a key factor in generating a positive brand experience. Whoever handles your marketing and branding efforts needs to advocate on behalf of the customer and the environment. People want to feel understood, […]
There is a lot of confusion surrounding SEO, everyone seems to aware of it and its importance but not many can tell you exactly what it is and how to do it effectively. Simply put, SEO is what you do to ensure that your website will appear when users search […]
The Digital Space is in a constant state of flux and my clients often ask me about the latest trends and how their business can benefit for them. Below is a list of the most commonly reported e-commerce trends set to take over 2019. Artificial intelligence, niche marketing, native social […]
Are you ready to make the move into our creative studio in Surry Hills? We have the whole top floor in our mezzanine studio available (currently has 3 desks but would comfortably fit 5 desks). We would cover all the costs like wi fi, cleaner, electricity etc, and you would have […]