When your prospective customers and clients hear your name, and the name of your products and services, what image and thoughts come to their minds? Are you making a good impression, and is it the impression that you want? Do you have a real brand? What are you and your […]
Does your brand have personality? Brand character is incredibly useful when wanting to develop a brand that has meaning. Like a person, every brand has a personality, whether they are big or small. Some are very boring and lack emotion, but the best brands evoke something in society that stays […]
Like many sectors, the healthcare industry has changed over the past few years as it has become more consumer focused. Now, more than ever, consumer-centric marketing is vital for the industry to be seen as trustworthy and stable. The healthcare industry is fast-growing; as we are all looking to live […]
“After several years of growing evidence of the impact of commerce on climate change, scandals tied to poor corporate governance and a new appreciation for the social impact of business, institutional investors are increasingly likely to use nonfinancial performance information as an essential component in investment decision-making.” – The Global […]
One of the skill sets that design agencies need to be able to employ successfully is working within existing brand guidelines, particularly with well-established clients. Often these guidelines have strict compliance around how their brand assets can be used and it takes real skill to be able to push creative […]
It is no secret here at Fresco Creative that we love the wise words of Simon Sinek. He is one inspiring person with so many pearls of wisdom that can be taken into our everyday lives. “If we can understand what our why is (and what it isn’t), we can focus on […]
When it comes to the educational sector, we all know there is quite a lot of competition between schools. For parents, for example, it is no easy decision to find the right private school for their kids, so how can colleges overcome the many marketing challenges in the market today? […]
Many changes happened over the last couple of years, and if you are a business owner, you would agree that it can be hard to keep up. The rapid changes in consumer behaviour, as well as the rise of social media, resulted in many businesses struggling to communicate their message […]
There is so much content online these days it can be hard not to get lost in the noise, finding ways to stand out online is a challenging task, however there are some sure-fire ways to get noticed. Visual content stands out from the crowd in that it offers something […]
When it was released in 2016, Instagram Stories was not a welcomed addition to the much loved platform, seemingly mimicking the very popular (at the time) snap chat, adding stories to Instagram just seemed unnecessary….fast forward to 2019 and the featuring is more popular than plain old picture posting on […]