Key Health Industry Takeaways from 2020 The most successful businesses of 2020 are the ones that have embraced change, are agile in an ever changing environment and who have communicated clearly with their teams and customers. What can you add to your business? Embrace digital: Take advantage of technology by […]
When it comes to Aged Care, good branding can lead to so much more than just an increase in profits. With the Royal Commission into Aged Care Quality and Safety issuing it’s final report on February 26 2021, it’s more important than ever to build trust with your customers, promote […]
David Ogilvy famously once said “Pay people peanuts and you get monkeys.” For those of you who don’t know, Ogilvy is known somewhat as the “Father of Advertising” a wizard when it came to understanding the dynamics of using emotion to create brand loyalty. He understood the truth that customers […]
The break in business as usual last year saw many businesses going back to basics and looking at their own brand identity and how effectively they were communicating to their audience. In 2021 businesses have mostly bounced back and those who invested in additional digital platforms such as social media […]
Second screen social selling is on the rise and brands need to take note. “Increasing your user’s time with your Brand is today’s marketing challenge. You can’t reach them on network television, but you can float alongside as they stream through the friendly waters of Instagram, tweets, selfies, Snapchat, Facebook […]
Rebranding your business is often a faraway thought, contemplated every once in a while, but often put on the back burner. Lost in the madness of the daily hustle it can be hard to know when the right time actually is. If your business is experiencing any or all of […]
When the budget of a not-for-profit is under scrutiny (which it almost always is) and tough times are calling for a reallocation of finances, the marketing budget is almost always the first thing to go, which in the words of Vivian Ward aka Julia Roberts is a big mistake…big……HUGE. The […]
Something I have learnt in the 21 years I’ve been driving my creative agency is that an authentic and deep understanding of who is buying your products or services equals significant, compelling, and relevant visuals. This ultimately will create a loyal customer that feels heard by your brand and part […]
As a creative agency designing for both the private and public sector for well over 20 years now, we have seen many changes over this time, the most obvious being the need to shift from more traditional print forms of communication to more dynamic and digital channels. This seems to […]
At Fresco we’ve been fortunate to work with many different industries and government bodies over the past years, and one of the things that we noticed is that many of these organisations don’t see themselves as a brand or in many cases overlook the importance and benefits of having very […]