How often should my business post on social media to stay front of mind?
Determining the optimal frequency for posting on social media for your business involves finding a balance between staying visible and avoiding over-saturation.
Defining digital design and discovering some of its unique features along the way!
If someone asked me what ‘digital design’ was, I would have to delve into the subject and come back to them as it is a term that has several layers of complexity, and one that would require a detailed explanation to truly impart its meaning.
A peek at seven secrets of successful social media marketing!
Social media marketing makes use of social networks for the purposes of connecting with a targeted audience and tailoring specific content that will drive engagement with your brand.
Second Screen Social Selling
Second screen social selling is on the rise and brands need to take note. “Increasing your user’s time with your Brand is today’s marketing challenge. You can’t reach them on network television, but you can float alongside as they stream through the friendly waters of Instagram, tweets, selfies, Snapchat, Facebook […]
Why Not-for-Profits need to stop cutting their marketing budget when times are tough
When the budget of a not-for-profit is under scrutiny (which it almost always is) and tough times are calling for a reallocation of finances, the marketing budget is almost always the first thing to go, which in the words of Vivian Ward aka Julia Roberts is a big mistake…big……HUGE. The […]
How Not for Profits Can Grow their Brand in 2020
When you are constantly under scrutiny for your spending it’s essential to look for alternatives that cost little but do a lot. Growing and nurturing your brand without breaking the bank is no easy feat however it can definitely be achieved and NFPs, in particular, can benefit from these concepts. […]
Top Reasons Agencies Trump Freelancers for Your Next Creative Project
Over the last 18 years, I’ve often been asked by my clients what the pros and cons are between contracting a freelancer and working with a creative agency. Being the co-founder of Fresco Creative, clearly, I am going to be on “Team Creative Agency” however there is value in using freelancers, […]
Why the Finance Industry is Falling Behind the Eightball with their Marketing Initiatives.
Did you know that over half of the respondents from financial industries increased their marketing investment? From a recent CMO survey! Marketing Managers working in the finance industry are quickly realising the importance of investing in new strategies across different marketing channels. The investment sector is becoming more and more […]
Using Social Media to Build Authenticity in Your Brand
Social media is a powerful tool that can make or break a brand. Instagram stories, YouTube videos and Facebook have taken brand connection to the next level, allowing consumers to feel a part of the pages they follow, if they like you, they often want to show it by supporting […]
Stay Sharp! Marketing Tips for Education in Current Times
Like most industries, education has been struggling to adapt to the strange times we currently find ourselves in. Schools and education centres have the pressing issue of how best to keep their students safe and deliver a curriculum remotely if social distancing become mandatory once again. Then there’s the added […]