When your prospective customers and clients hear your name, and the name of your products and services, what image and thoughts come to their minds? Are you making a good impression, and is it the impression that you want? Do you have a real brand? What are you and your […]
Like many sectors, the healthcare industry has changed over the past few years as it has become more consumer focused. Now, more than ever, consumer-centric marketing is vital for the industry to be seen as trustworthy and stable. The healthcare industry is fast-growing; as we are all looking to live […]
Without a doubt we are all facing very strange and challenging times. Businesses of all type and size have been impacted in one way or another. Some companies have been forced to rethink their entire structure and “pivot” in record time. Others are using this strange limbo period (where projects […]
Without a doubt COVID-19 has required every business big and small to rethink their sales and marketing strategy and act fast in taking up new initiatives! As a small design and advertising agency, Fresco, has had to restructure on how we do business and now more than ever we are […]
The world has been overwhelmed by the news over the past few weeks, but we are not here to talk about COVID-19. As a team of creatives, it is our job now to reinvent ourselves and hopefully help you see the silver lining in a moment when the majority of […]
Events are a big deal for any company no matter the size, they take up a large amount of time and money, especially if you’re talking events such as an annual ball which generally take up a very large part of the company’s budget for the year, so you want […]
We’ve talked a fair bit about SEO on this blog, however for those of you who are new here or just need a refresh, SEO or search engine optimisation entails all the free activities and strategies one undertakes in order to increase their visibility (ranking) on Google’s search engine, thus […]
“After several years of growing evidence of the impact of commerce on climate change, scandals tied to poor corporate governance and a new appreciation for the social impact of business, institutional investors are increasingly likely to use nonfinancial performance information as an essential component in investment decision-making.” – The Global […]
This week I read an interesting article about whether paper was more environmentally friendly than digital. It’s hard to think that something tangible could actually be better for the environment than something digital that seemingly uses no resources to produce. There is no question that we live in a digital […]
2019 has been quite a year for us and the industry. We’re still not seeing flying cars or teleportation devices like “Back to the Future” predicted but the new technology released this year was mind-blowing (and we love it!). The marketing industry is in constant flux and technologies continue to […]