When you are constantly under scrutiny for your spending it’s essential to look for alternatives that cost little but do a lot. Growing and nurturing your brand without breaking the bank is no easy feat however it can definitely be achieved and NFPs, in particular, can benefit from these concepts. […]
Over the last 18 years, I’ve often been asked by my clients what the pros and cons are between contracting a freelancer and working with a creative agency. Being the co-founder of Fresco Creative, clearly, I am going to be on “Team Creative Agency” however there is value in using freelancers, […]
As a creative agency designing for both the private and public sector for well over 20 years now, we have seen many changes over this time, the most obvious being the need to shift from more traditional print forms of communication to more dynamic and digital channels. This seems to […]
Did you know that over half of the respondents from financial industries increased their marketing investment? From a recent CMO survey! Marketing Managers working in the finance industry are quickly realising the importance of investing in new strategies across different marketing channels. The investment sector is becoming more and more […]
At Fresco we’ve been fortunate to work with many different industries and government bodies over the past years, and one of the things that we noticed is that many of these organisations don’t see themselves as a brand or in many cases overlook the importance and benefits of having very […]
What is the best way to score a hit with your educational marketing campaign? Should it focus on traditional media such as TV, mail, and print, go digital-only, or a mix of both? There’s a lot to be said for both traditional and digital marketing, so it makes sense to […]
Social media is a powerful tool that can make or break a brand. Instagram stories, YouTube videos and Facebook have taken brand connection to the next level, allowing consumers to feel a part of the pages they follow, if they like you, they often want to show it by supporting […]
It’s school holidays once again and while that means little to (happily) kid-free people like me, it does have the added bonus of an abundance of new movies to watch at the cinema. And while most people my age (27, if you were at all wondering) would choose to see […]
Like most industries, education has been struggling to adapt to the strange times we currently find ourselves in. Schools and education centres have the pressing issue of how best to keep their students safe and deliver a curriculum remotely if social distancing become mandatory once again. Then there’s the added […]
Colour psychology is the study of the affect colours have on human behaviour. Subconsciously we all have certain feelings that emerge when staring at certain colours, whether that be hostility, empathy or joy. Each colour is associated with something bigger in our minds and this is something that is important […]