As mentioned in my previous blog, building brand equity is the foundation for a company’s long-term success. Graphic designers and marketing specialists can assist in building brand equity by actively investing in all usable assets. We at Fresco believe in creating strong, positive, and unique brand attributes that people will […]
Most businesses understand that good design is much more than just aesthetics and that a real advantage can be gained if they invest in smart strategic thinking when it comes to their brand and communications. It’s well known that in today’s competitive marketplace a great product or service isn’t necessarily […]
Many changes happened over the last couple of years, and if you are a business owner, you would agree that it can be hard to keep up. The rapid changes in consumer behaviour, as well as the rise of social media, resulted in many businesses struggling to communicate their message […]