The power a brand and its packaging has over influencing customers into buying or not buying a product, is indisputable. No matter how superior your product is, its success hangs largely on its branding and packaging. Effective product packaging is all about making a potential buyer’s decision-making process as simple as possible. Being audience-specific and differentiating from the competitor is essential – as is factoring in future product varieties and showcasing your key selling points. Packaging is no simple matter and there are a myriad of other variables and regulations to consider which is why using Fresco Creative, an experienced creative agency, is your best bet when launching your product.
Fresco designed a logo and packaging concept to launch Bondi Tea Club. With a passion for quality, loose leaf tea, sourced from fair trade Sri Lankan tea planations, the team behind Bondi Tea Club wanted a brand that would convey their warm memories of sharing tea with family and friends. […]
Fresco was approached by the director of Baji Ultraceuticals to refresh their brand and create packaging that reflected the mission of the company – to provide premium beauty products that used unique ingredients, most of them from Native Australian plants. Baji wanted to offer products that were good for you, […]
We helped Beer Days create a packaging solution for their “curated” craft beer sampler. We did our research and came up with a nifty new logo, a cool new box with illustrations of beer ingredients and rustic textures. The trick with the packaging construction was that each case of beer […]
Fresco Creative was approached by Arcadian Meat Company’s marketing manager to design packaging for a Paleo Range for Cleavers Organic line of FMCG meat products destined for Coles and Woolworths.