The power a brand and its packaging has over influencing customers into buying or not buying a product, is indisputable. No matter how superior your product is, its success hangs largely on its branding and packaging. Effective product packaging is all about making a potential buyer’s decision-making process as simple as possible. Being audience-specific and differentiating from the competitor is essential – as is factoring in future product varieties and showcasing your key selling points. Packaging is no simple matter and there are a myriad of other variables and regulations to consider which is why using Fresco Creative, an experienced creative agency, is your best bet when launching your product.
D’Italia Foods came to Fresco to design a packaging solution and create a logo and brand assets for their imported Italian Nougat (Torrone). After a period of research and strategy, we distilled our findings into a sophisticated, hand-drawn, quintessentially Italian logo and paired it with an eye-catching, contemporary box design.
The Choc Pot, brings a fun and playful twist to classic dessert favourites. The Choc Pot is a well loved dessert bar in Burwood, Chatswood, Rosebery, Canterbury and the Sydney CBD who make all their treats from scratch and use only the best ingredients. They came to Fresco and asked […]
Fresco designed a logo and packaging concept to launch Bondi Tea Club. With a passion for quality, loose leaf tea, sourced from fair trade Sri Lankan tea planations, the team behind Bondi Tea Club wanted a brand that would convey their warm memories of sharing tea with family and friends. […]
Fresco was approached by the director of Baji Ultraceuticals to refresh their brand and create packaging that reflected the mission of the company – to provide premium beauty products that used unique ingredients, most of them from Native Australian plants. Baji wanted to offer products that were good for you, […]
We helped Beer Days create a packaging solution for their “curated” craft beer sampler. We did our research and came up with a nifty new logo, a cool new box with illustrations of beer ingredients and rustic textures. The trick with the packaging construction was that each case of beer […]
Fresco Creative was approached by Arcadian Meat Company’s marketing manager to design packaging for a Paleo Range for Cleavers Organic line of FMCG meat products destined for Coles and Woolworths.