Fresco Creative was approached by Arcadian Meat Company’s marketing manager to design packaging for a Paleo Range for Cleavers Organic line of FMCG meat products destined for Coles and Woolworths. Fresco illustrated a ‘Paleo Cave Man’ for the front of the pack and prepared sleeve designs, knifelines and mockups for wholesale marketing. These received the go-ahead and were sold in supermarkets. Australian food standards are strict and ever changing so Fresco Creative worked closely with the guidelines and used our experience in this area to ensure that the pack design included all mandatories such as the Grown in Australia icon, barcode, batch number, best before and nutritional and allergen information.

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