An enduring logo is one that will gain the trust of your customers and stakeholders, becoming a champion for your brand in a competitive market. We are experts in creating such hard-working logos. In consultation with you, our graphic designers use colour, shape, type and symbolism to create a clear expression of your unique values as a business. Plus, our experience in destination-specific design also means that the logos we design for your brand has the accompanying strategy that will form the foundation for a broad spectrum of brand assets that can be used across all marketing collateral in a consistent and engaging way. This will ensure that your visual identity remains strong and relevant as your brand grows.
M1 Properties approached Fresco Creative needing a fresh take on their website, marketing material and logo. Starting with the logo Fresco evolved M1’s identity rather than re-invent it. This subtle evolution elevated the logo from the stock image base it was originally created from for a modern and contemporary look.
Fresco Creative and Loreto Normanhurst have had a working relationship for over ten years. In that time Fresco has produced a range of books, magazines, programs and flyers. We have branded and styled the graphics for many of their major events, including building openings, farewells, anniversaries and celebrations.
Property developers Tribeca approached Fresco Creative to help with a range of creative problems. First, we were tasked with the photography of a new housing development, then we designed new advertising creative for Otto Estate, which was rolled out across newspapers, buses and local 7Eleven stores. Tribeca had complete peace of mind with Fresco handling all media buying.
Bankstown Sports Club approached Fresco to do the branding for their new brewery “Basement Brewhouse” in Sydney’s south-west. The logo needed to appeal to a younger audience than the club’s other venues, be gender-neutral and have the look of a inner-city craft brewery. A comprehensive style guide was also produced to assist in the rollout of the new identity across merchandise, signage, menus, promotions and advertising.
The makers of hand-crafted artisan desserts, Caffe Cielo commissioned Fresco Creative to create and develop a logo and suite of brand assets that reflected their high-quality, cutting-edge product (created with brand new gelato-making equipment straight out of Italy – the first of it’s kind in Australia) whilst still portraying their […]
Gaining access to the Australian Grocery Trade can be difficult for international and local brands and companies with new and emerging products. For Australian retailers, sourcing innovative products to drive sales and market share growth can also present challenges.
We have designed the Bankstown Sports Club member magazine, InTouch, since 2008. We have also assisted the club with a huge variety of graphic design services such as; pocket-sized entertainment guides, show posters, pullup banners, large format hoarding boards, wall graphics, plasma screen designs and regular photoshoots.
Arrowfield Stud is a world-class thoroughbred property located in the Segenhoe Valley in the Upper Hunter Valley of NSW Australia. Arrowfield already had an established brand and required an agency that was sensitive to their existing creative tone but who had the ability to grow and evolve their current brand. There […]
Essence Project Management is a fast growing property development company that had an established logo but wanted to create a unique and consistent corporate identity to improve their brand recognition and to better communicate their company values. Fresco developed a series of Personal Profiles, Project Outline Sheets and a comprehensive Company Profile document for Essence to present to prospective international clients.
Fresco has been working with the various faculties at UNSW for over 5 years, the University has recently upgraded their extensive style guide and Fresco has been working with the UNSW team to roll this out onto various marketing collateral. Fresco loves designing for UNSW, our strength being we are able to creatively push brand guidelines to produce design that is engaging, informative and on brand.