An enduring logo is one that will gain the trust of your customers and stakeholders, becoming a champion for your brand in a competitive market. We are experts in creating such hard-working logos. In consultation with you, our graphic designers use colour, shape, type and symbolism to create a clear expression of your unique values as a business. Plus, our experience in destination-specific design also means that the logos we design for your brand has the accompanying strategy that will form the foundation for a broad spectrum of brand assets that can be used across all marketing collateral in a consistent and engaging way. This will ensure that your visual identity remains strong and relevant as your brand grows.
Bankstown Sports Club approached Fresco to do the branding for their new brewery “Basement Brewhouse” in Sydney’s south-west. The logo needed to appeal to a younger audience than the club’s other venues, be gender-neutral and have the look of a inner-city craft brewery. A comprehensive style guide was also produced to assist in the rollout of the new identity across merchandise, signage, menus, promotions and advertising.
The makers of hand-crafted artisan desserts, Caffe Cielo commissioned Fresco Creative to create and develop a logo and suite of brand assets that reflected their high-quality, cutting-edge product (created with brand new gelato-making equipment straight out of Italy – the first of it’s kind in Australia) whilst still portraying their […]
Gaining access to the Australian Grocery Trade can be difficult for international and local brands and companies with new and emerging products. For Australian retailers, sourcing innovative products to drive sales and market share growth can also present challenges.
Arrowfield Stud is a world-class thoroughbred property located in the Segenhoe Valley in the Upper Hunter Valley of NSW Australia. Arrowfield already had an established brand and required an agency that was sensitive to their existing creative tone but who had the ability to grow and evolve their current brand. There […]
Essence Project Management is a fast growing property development company that had an established logo but wanted to create a unique and consistent corporate identity to improve their brand recognition and to better communicate their company values. Fresco developed a series of Personal Profiles, Project Outline Sheets and a comprehensive Company Profile document for Essence to present to prospective international clients.
Fresco has been working with the various faculties at UNSW for over 5 years, the University has recently upgraded their extensive style guide and Fresco has been working with the UNSW team to roll this out onto various marketing collateral. Fresco loves designing for UNSW, our strength being we are able to creatively push brand guidelines to produce design that is engaging, informative and on brand.
Fresco Creative designed Sydney’s first Oyster food truck – The Shuck Truck. We developed the logo, colour palette, tagline and truck design. The truck offered oysters shucked to order so we wanted to portray quality, simplicity and freshness. We needed to adhere to The City of Sydney’s food truck approval […]
Kaplan approached Fresco to update their existing outdated logo and refresh their brand assets. As part of this refresh Fresco also created a positioning statement for Kaplan to leverage all design work from. It was important that the logo was evolved as opposed to being completely re-invented as we didn’t want to disenfranchise Kaplan’s current client base.