Property developers Tribeca approached Fresco Creative to help with a range of creative problems. First, we were tasked with the photography of a new housing development in Coomera QLD and surrounding areas, including aerial photography, product and lifestyle shots. Tribeca’s new housing estate, Arc, Fresco was given the opportunity to develop the brand for this new development which included the naming and logo. The newly designed identity for Arc in Park Ridge was then rolled out onto a multipage brochure following existing brand guidelines already established.