We were recently tasked with designing a logo and brand strategy for Orange’s new dining precinct that communicated their ethos of showcasing regional produce. We developed the logo, website, menus, membership cards, forms, signage and advertising strategy using a design style that showcased their paddock to plate philosophy. We developed a hand-illustrated illustration library of animals, herbs, fruits, wines, in a unique and recognisable way.
The team at Healthy Kids Association approached Fresco to redesign their Canteen Collections recipe book which is a collection of recipes, tips, ideas and case studies from NSW School Canteens.
Health Hub Roselands is a purpose-built health and wellness services destination designed to meet the comprehensive health and wellness needs of the Western Sydney suburbs and surrounds.
Stockbrokers and Financial Advisers Association (SAFAA) is in the process of changing its name to Stockbrokers and Investment Advisers Association (SIAA) to better reflect the roles and responsibilities of their members. They wanted to distinguish their members from Financial Planners/Advisers and create a logo design that portrayed their key values […]
Fresco Creative was tasked with designing the logo and full brand guidelines for the foundation, Age Matters. The foundation is a not-for-profit aimed at empowering older Australians to live free from disadvantage.
Fresco Creative was approached by Presbyterian Aged Care with a view to overhaul their old logo and to develop a completely new brand strategy. We created a new logo and visual identity then allied it to a range of design collateral to create a new voice for their brand to better reflect their values and target audience.
We have since created a full style guide for the Gooralie brand, wholesale butcher stickers, insert labels and a set of recipe cards in the new aesthetic style.
Property developers Tribeca approached Fresco Creative to help with a range of creative problems. First, we were tasked with the photography of a new housing development, then we designed new advertising creative for Otto Estate, which was rolled out across newspapers, buses and local 7Eleven stores. Tribeca had complete peace of mind with Fresco handling all media buying.
Bankstown Sports Club approached Fresco to do the branding for their new brewery “Basement Brewhouse” in Sydney’s south-west. The logo needed to appeal to a younger audience than the club’s other venues, be gender-neutral and have the look of a inner-city craft brewery. A comprehensive style guide was also produced to assist in the rollout of the new identity across merchandise, signage, menus, promotions and advertising.
The makers of hand-crafted artisan desserts, Caffe Cielo commissioned Fresco Creative to create and develop a logo and suite of brand assets that reflected their high-quality, cutting-edge product (created with brand new gelato-making equipment straight out of Italy – the first of it’s kind in Australia) whilst still portraying their […]