In the fast-paced world of business, staying relevant means more than just offering great products or services – it’s about presenting a cohesive, compelling brand identity that resonates with your audience.
Designers need to ensure that Indigenous communities are not exploited or disadvantaged by the commercial representation of their culture. We acknowledge our professional and social responsibility to establish, maintain and promote ethical standards and principles.
Copyright is concerned with ownership that arises when an artist such as a graphic artist, or a designer, a writer, an image creator, or a music maker, for example uses their own creative skills and labour to produce something.
Free pitching is like ordering two pizzas and only paying for the one you liked best If you’re a designer or work within the creative industry the words “free pitch” are likely to have come up in your dealings with clients. Free pitching in a nut shell is where 2 […]
Debating the ownership of the Intellectual Property of creative work is one of the discussions between client and creative agency that inevitably crops up from time to time. As a design agency, explaining our stand on this issue can sometimes lead to sticky conversations where it’s difficult to see eye […]
Some of the most sticky conversations I have had to have with my clients have revolved around the great debate of who owns the Intellectual Property to the design work we have created – design agency or client? In the 20 years Fresco has been in operation there have been […]
Its not uncommon when I am first meeting with a new client who needs branding and a logo design that I’m asked the question, “What is your logo design process and what happens if I don’t like the logo you’ve created, do I still need to pay”? This question often […]