Over the last 18 years, I’ve often been asked by my clients what the pros and cons are between contracting a freelancer and working with a creative agency. Being the co-founder of Fresco Creative, clearly, I am going to be on “Team Creative Agency” however there is value in using freelancers, […]
Social media is a powerful tool that can make or break a brand. Instagram stories, YouTube videos and Facebook have taken brand connection to the next level, allowing consumers to feel a part of the pages they follow, if they like you, they often want to show it by supporting […]
It’s school holidays once again and while that means little to (happily) kid-free people like me, it does have the added bonus of an abundance of new movies to watch at the cinema. And while most people my age (27, if you were at all wondering) would choose to see […]
Colour psychology is the study of the affect colours have on human behaviour. Subconsciously we all have certain feelings that emerge when staring at certain colours, whether that be hostility, empathy or joy. Each colour is associated with something bigger in our minds and this is something that is important […]
Most businesses understand that good design is much more than just aesthetics and that a real advantage can be gained if they invest in smart strategic thinking when it comes to their brand and communications. It’s well known that in today’s competitive marketplace a great product or service isn’t necessarily […]
When your prospective customers and clients hear your name, and the name of your products and services, what image and thoughts come to their minds? Are you making a good impression, and is it the impression that you want? Do you have a real brand? What are you and your […]
We’ve talked a fair bit about SEO on this blog, however for those of you who are new here or just need a refresh, SEO or search engine optimisation entails all the free activities and strategies one undertakes in order to increase their visibility (ranking) on Google’s search engine, thus […]
“After several years of growing evidence of the impact of commerce on climate change, scandals tied to poor corporate governance and a new appreciation for the social impact of business, institutional investors are increasingly likely to use nonfinancial performance information as an essential component in investment decision-making.” – The Global […]
Social Media Marketing is one of those areas that has shaken up and redefined the way businesses communicate, connect with the community and raise their profile in the market place. The fast pace in which this new marketing channel has taken over when it comes to profile exposure has left […]
Great article which I just had to share… A fundamental idea of business is that companies have goals and customers have needs. The fulfilment of these goals and needs happens in a commercial transaction that involves tangible interactions between company and customer. These interactions are made tangible in communications, services, products […]