“After several years of growing evidence of the impact of commerce on climate change, scandals tied to poor corporate governance and a new appreciation for the social impact of business, institutional investors are increasingly likely to use nonfinancial performance information as an essential component in investment decision-making.” – The Global […]
Social Media Marketing is one of those areas that has shaken up and redefined the way businesses communicate, connect with the community and raise their profile in the market place. The fast pace in which this new marketing channel has taken over when it comes to profile exposure has left […]
Great article which I just had to share… A fundamental idea of business is that companies have goals and customers have needs. The fulfilment of these goals and needs happens in a commercial transaction that involves tangible interactions between company and customer. These interactions are made tangible in communications, services, products […]
When my design agency is starting on a branding project for one of our client’s one of the main research areas is taking a close look at the competition, in particular how our client needs to position themselves in relation to this. Our mantra here in the studio is “The greater the […]
The power a brand and its packaging has over influencing customers in buying or not buying a product are indisputable. Who hasn’t seen innovative products in the market place that have not succeeded due to poor quality branding and packaging design? Or conversely who has bought a product because it’s […]
Many changes happened over the last couple of years, and if you are a business owner, you would agree that it can be hard to keep up. The rapid changes in consumer behaviour, as well as the rise of social media, resulted in many businesses struggling to communicate their message […]
The design of any report is always important, even more so if the content is dry. Approaching a report from a design perspective is an amazing way to make your company stand out and be remembered, especially if that report is being printed. Reports in print are becoming a rare […]
By now it should come as no surprise that a good website is integral to the success of any business, and as such they need to be updated regularly. With new studies showing that 81% of internet users think less of a business with an outdated website and 31% stating […]
There is so much content online these days it can be hard not to get lost in the noise, finding ways to stand out online is a challenging task, however there are some sure-fire ways to get noticed. Visual content stands out from the crowd in that it offers something […]
When it was released in 2016, Instagram Stories was not a welcomed addition to the much loved platform, seemingly mimicking the very popular (at the time) snap chat, adding stories to Instagram just seemed unnecessary….fast forward to 2019 and the featuring is more popular than plain old picture posting on […]