The importance of building brands inside out
In today’s competitive business landscape, the concept of building brands “inside out” has gained significant traction.
The importance of branding: why engaging a brand consultant is like hiring a fitness coach for your business.
Just as hiring a personal trainer transforms your physical fitness journey, bringing on a brand consultant can significantly elevate your business’s trajectory. Finding the right consultancy can be transformative.
Revitalise your brand: why every company needs a brand audit and a creative agency’s touch
In today’s competitive market, your brand is not just a logo or a catchy slogan; it’s the essence of your business, the perception that sets you apart in the minds of consumers.
What is shaping design in 2024?
Whilst everyone in the design industry is watching the AI landscape carefully, after the recent inclusions of generative AI in Photoshop and Illustrator this year, we look ahead with optimism and curiosity.
Professional graphic designers vs. template-driven online resources
Hiring professional graphic designers for branding projects offers a range of advantages compared to utilising template-driven online resources
Should brands make new years resolutions?
Brands certainly can benefit from setting New Year’s resolutions. While a brand itself isn’t a sentient being capable of making resolutions, the collective actions, strategies and goals set by a brand can reflect the essence of a resolution.
Should brands create a Christmas version of their graphics to boost customer engagement?
Christmas branding is a great opportunity for companies to engage with existing customers as well as reaching out to potential new ones.
Achieving balance between Brand Identity and Brand Flexibility in an ever-changing world!
Many companies fall into a pattern of thinking that once the hard work of designing their logo and brand identity is done the process is finished!
Designing your property brand identity—where do I start?
Most companies, including property companies, are usually good at defining their ‘product’ brands according to the Harvard Business Review. They are less confident when it comes to their ‘corporate’ brand and defining what their parent company’s name represents, and how it is thought of in the marketplace!
Matilda’s world cup colours—graphic design around Australia’s women’s soccer team kit!
Did you know that the co-hosts for the women’s soccer world cup 2023, Australia and New Zealand, have consciously chosen design features for the women’s soccer kits that give greater protection against period leakage and so helping to relieve period-anxiety for female athletes