Age Matters
Fresco Creative was tasked with designing the logo and full brand guidelines for the foundation, Age Matters. The foundation is a not-for-profit aimed at empowering older Australians to live free from disadvantage.
Australian Impact Investments – Branding
Fresco Creative was tasked to manage the creative and graphic design for Australian Impact Investments’ latest Impact Report. This informative report needed to be AII branded but also adhere to the UN’s guidelines for the Global Goals for Sustainable Development logos and icons.
Kaplan Homes – Advertising
Kaplan approached Fresco to update their existing outdated logo and refresh their brand assets. As part of this refresh Fresco also created a positioning statement for Kaplan to leverage all design work from.
Gooralie Free Range Pork Company
We have since created a full style guide for the Gooralie brand, wholesale butcher stickers, insert labels and a set of recipe cards in the new aesthetic style.
Basement Brewhouse
Bankstown Sports Club approached Fresco to do the branding for their new brewery “Basement Brewhouse” in Sydney’s south-west. The logo needed to appeal to a younger audience than the club’s other venues, be gender-neutral and have the look of a inner-city craft brewery. A comprehensive style guide was also produced to assist in the rollout of the new identity across merchandise, signage, menus, promotions and advertising.
Souly Foods
Souly Foods came to Fresco seeking a simple, uniquely Mexican design. They asked for a modern yet slightly grungy packaging approach for their authentic, healthy Mexican guacamole product that would stand out in high-end delis and grocery stores. We created the logo to start with. During the research phase of this project we looked into ancient Mexican cultures including that of the Maya and Aztec civilizations. The chosen designs drew reference from ancient Mayan stone carvings depicting various phases of life – the illustration work was all hand done in the studio by our designers. The mottled black background on the packaging references the volcanic stone that features in Mexican cooking in objects like the mortar and pestle and so forth. We love creating conceptually meaningful and visually interesting packaging solutions like this example.
Caffe Cielo
The makers of hand-crafted artisan desserts, Caffe Cielo commissioned Fresco Creative to create and develop a logo and suite of brand assets that reflected their high-quality, cutting-edge product (created with brand new gelato-making equipment straight out of Italy – the first of it’s kind in Australia) whilst still portraying their […]
The Greenhouse of Orange – Digital
We were recently tasked with designing a logo and brand strategy for Orange’s new dining precinct that communicated their ethos of showcasing regional produce. We developed the logo, website, menus, membership cards, forms, signage and advertising strategy using a design style that showcased their paddock to plate philosophy. We developed a hand-illustrated illustration library of animals, herbs, fruits, wines, in a unique and recognisable way.
The Shuck Truck
Fresco Creative designed Sydney’s first Oyster food truck – The Shuck Truck. We developed the logo, colour palette, tagline and truck design. The truck offered oysters shucked to order so we wanted to portray quality, simplicity and freshness. We needed to adhere to The City of Sydney’s food truck approval […]
Kaplan Homes – Print
Kaplan approached Fresco to update their existing outdated logo and refresh their brand assets. As part of this refresh Fresco also created a positioning statement for Kaplan to leverage all design work from. It was important that the logo was evolved as opposed to being completely re-invented as we didn’t want to disenfranchise Kaplan’s current client base.