Sargood On Collaroy – Branding
Fresco stepped in and recreated their Style Guide, creating clear, concise and consistent branding guidelines – this helped the Advertising ‘match’ the Brochure and so forth across all their branded collateral.
Fresco stepped in and recreated their Style Guide, creating clear, concise and consistent branding guidelines – this helped the Advertising ‘match’ the Brochure and so forth across all their branded collateral.
Royal Rehab came to Fresco to assist them with a major brand refresh for some of their sub-brands such as MetroRehab, Royal Rehab Private Hospital and Sargood on Collaroy.
Fresco Creative was tasked with designing the logo and full brand guidelines for the foundation, Age Matters. The foundation is a not-for-profit aimed at empowering older Australians to live free from disadvantage.
Nourishing Bubs came to Fresco Creative with an idea for a revolutionary new baby food company and needed a logo and basic Style Sheet to get started. We worked closely with the client to create this fun logo design that was destined to appear on signage, packaging, point of sale collateral and at trade shows around Australia.
Fresco Creative was tasked to manage the creative and graphic design for Australian Impact Investments’ latest Impact Report. This informative report needed to be AII branded but also adhere to the UN’s guidelines for the Global Goals for Sustainable Development logos and icons.
Kaplan approached Fresco to update their existing outdated logo and refresh their brand assets. As part of this refresh Fresco also created a positioning statement for Kaplan to leverage all design work from.
We have since created a full style guide for the Gooralie brand, wholesale butcher stickers, insert labels and a set of recipe cards in the new aesthetic style.
M1 Properties approached Fresco Creative needing a fresh take on their website, marketing material and logo. Starting with the logo Fresco evolved M1’s identity rather than re-invent it. This subtle evolution elevated the logo from the stock image base it was originally created from for a modern and contemporary look.
Bankstown Sports Club approached Fresco to do the branding for their new brewery “Basement Brewhouse” in Sydney’s south-west. The logo needed to appeal to a younger audience than the club’s other venues, be gender-neutral and have the look of a inner-city craft brewery. A comprehensive style guide was also produced to assist in the rollout of the new identity across merchandise, signage, menus, promotions and advertising.
Souly Foods came to Fresco seeking a simple, uniquely Mexican design. They asked for a modern yet slightly grungy packaging approach for their authentic, healthy Mexican guacamole product that would stand out in high-end delis and grocery stores. We created the logo to start with. During the research phase of this project we looked into ancient Mexican cultures including that of the Maya and Aztec civilizations. The chosen designs drew reference from ancient Mayan stone carvings depicting various phases of life – the illustration work was all hand done in the studio by our designers. The mottled black background on the packaging references the volcanic stone that features in Mexican cooking in objects like the mortar and pestle and so forth. We love creating conceptually meaningful and visually interesting packaging solutions like this example.