When my design agency is starting on a branding project for one of our client’s one of the main research areas is taking a close look at the competition, in particular how our client needs to position themselves in relation to this. Our mantra here in the studio is “The greater the […]
The power a brand and its packaging has over influencing customers in buying or not buying a product are indisputable. Who hasn’t seen innovative products in the market place that have not succeeded due to poor quality branding and packaging design? Or conversely who has bought a product because it’s […]
Many changes happened over the last couple of years, and if you are a business owner, you would agree that it can be hard to keep up. The rapid changes in consumer behaviour, as well as the rise of social media, resulted in many businesses struggling to communicate their message […]
The design of any report is always important, even more so if the content is dry. Approaching a report from a design perspective is an amazing way to make your company stand out and be remembered, especially if that report is being printed. Reports in print are becoming a rare […]
By now it should come as no surprise that a good website is integral to the success of any business, and as such they need to be updated regularly. With new studies showing that 81% of internet users think less of a business with an outdated website and 31% stating […]
There is so much content online these days it can be hard not to get lost in the noise, finding ways to stand out online is a challenging task, however there are some sure-fire ways to get noticed. Visual content stands out from the crowd in that it offers something […]
When it was released in 2016, Instagram Stories was not a welcomed addition to the much loved platform, seemingly mimicking the very popular (at the time) snap chat, adding stories to Instagram just seemed unnecessary….fast forward to 2019 and the featuring is more popular than plain old picture posting on […]
Having a website means nothing if your target audience can’t find you and with so many websites on the internet these days, businesses need to seriously consider how they are going to promote their page and therefore their business. When searching for a particular product or service, you type what […]
Annual Reports Designs don’t have to be dull, and if in 2019 they are, you are doing something wrong. It’s time to stop thinking of your annual report as a statutory obligation and instead, as an amazing opportunity to show off your story, your people, your strengths, weaknesses and everything […]
We have all heard of the ‘influencer’, the girls and boys of Instagram sharing their lives, outfits, struggles, relationships and everything else it seems on social media, gaining a mass, loyal following along the way. Brands have seen the increasing value in using influencers to market their products, it’s effective, […]