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Second screen social selling is on the rise and brands need to take note. “Increasing your user’s time with your Brand is today’s marketing challenge. You can’t reach them on network television, but you can float alongside as they stream through the friendly waters of Instagram, tweets, selfies, Snapchat, Facebook […]
If we stop to ask you right now “What exactly differentiates you from your competitors?” or “What makes your customer buy your product or service instead of others?”, would you be able to tell us? If you have an idea but the answer is not as clear, please let us […]
Rebranding your business is often a faraway thought, contemplated every once in a while, but often put on the back burner. Lost in the madness of the daily hustle it can be hard to know when the right time actually is. If your business is experiencing any or all of […]
Looking back over the past 6 months it’s unsettling to see how much of the world has changed. We have all had to be agile and adapt to a whole new world due to COVID, and the reality is there is no going back to the exact same world we […]
When the budget of a not-for-profit is under scrutiny (which it almost always is) and tough times are calling for a reallocation of finances, the marketing budget is almost always the first thing to go, which in the words of Vivian Ward aka Julia Roberts is a big mistake…big……HUGE. The […]
Something I have learnt in the 21 years I’ve been driving my creative agency is that an authentic and deep understanding of who is buying your products or services equals significant, compelling, and relevant visuals. This ultimately will create a loyal customer that feels heard by your brand and part […]
When you are constantly under scrutiny for your spending it’s essential to look for alternatives that cost little but do a lot. Growing and nurturing your brand without breaking the bank is no easy feat however it can definitely be achieved and NFPs, in particular, can benefit from these concepts. […]
At the moment businesses big or small are looking at ways to keep sales going and minimise costs. COVID -19 has resulted in a challenging time for our economy and we all need to be thinking differently about how best to promote ourselves and stay connected to our customers and […]
Over the last 18 years, I’ve often been asked by my clients what the pros and cons are between contracting a freelancer and working with a creative agency. Being the co-founder of Fresco Creative, clearly, I am going to be on “Team Creative Agency” however there is value in using freelancers, […]
As a creative agency designing for both the private and public sector for well over 20 years now, we have seen many changes over this time, the most obvious being the need to shift from more traditional print forms of communication to more dynamic and digital channels. This seems to […]