Aged Care – Baptist Care – Nuturing an Existing Brand

February 13, 2018

The Design Challenge

Fresco’s Challenge was to take an already existing brand and develop and nuture it whilst expanding Baptists Care developments across NSW. Fresco was required to develop an intimate knowledge of the Baptists Care style guide and requirements as we needed to produce a consistently strong and well positioned marketing roll out across multiple channels.

The Fresco Solution

Fresco worked with marketing teams on project sales and marketing services for the roll out of the marketing material for Baptist Care across both print and digital mediums.

The result has both increased occupancy rates and raised Baptist Care’s profile in the aged care sector.

Some of the Fresco services used with Baptist Care include; brand positioning and development, marketing collateral, advertising, direct marketing, event management, website and digital, marketing, display marketing.

Fresco has a proven track record in producing strategic marketing material for Retirement Villages and off the plan Aged Care Developments as well as Residential Care and Home Care.

To talk about how we might work together contact our studio on 8116 9035