What are some of the ethical considerations that come into play when creating graphic designs?

We believe designers are responsible for considering ethical considerations when producing design pieces, including accessibility, inclusivity, and sustainability. These considerations are important because they affect a design’s social and environmental impact.


Accessibility refers to the design of products and services that people of all abilities use. For example, designers should consider accessibility when creating websites and reports to ensure that everyone can use them regardless of any physical or cognitive limitations they may have. This includes considerations such as providing alternative text for images, using easy-to-read fonts, and designing user interfaces that are easy to navigate with the right amount of contrast.


Inclusivity refers to designing products and services accessible to people of all backgrounds, cultures, and identities. Graphic Designers, we believe, should consider inclusivity when creating designs to ensure they are culturally sensitive and respectful and do not perpetuate stereotypes or discrimination. This includes using diverse imagery, avoiding cultural appropriation, and designing gender-neutral products.


Sustainability refers to the design of products and services that have a minimal environmental impact. For example, designers should consider sustainability when creating brochures, reports and websites to ensure they are environmentally responsible and do not contribute to climate change or other environmental problems. This includes using sustainable materials, designing recyclable or biodegradable products, and reducing energy consumption during manufacturing. As a designer, it’s essential to keep sustainability considerations in mind. Some examples of these considerations include using eco-friendly materials, reducing waste during production, and designing easily recyclable products. By prioritising sustainability in your design process, you can help protect the environment while creating aesthetically pleasing and functional products.

To ensure these ethical considerations are met, graphic designers should consider incorporating them into their design process from the outset. This may involve conducting user research to understand the needs of a diverse audience, working with sustainability experts to identify sustainable materials and manufacturing methods, and collaborating with disability rights advocates to ensure that designs are accessible to people with disabilities.

Overall, graphic designers in Sydney and globally have a responsibility to create designs that are accessible, inclusive, and sustainable. By considering these ethical considerations, designers can create products and services that are both socially responsible and environmentally sustainable, benefiting both the users and the planet.

Fresco Creative is aware of our environmental and ethical place in the design industry and works hard to ensure that all best practice is met and that we, as a company, meet industry standards.