It’s school holidays once again and while that means little to (happily) kid-free people like me, it does have the added bonus of an abundance of new movies to watch at the cinema. And while most people my age (27, if you were at all wondering) would choose to see […]
Like most industries, education has been struggling to adapt to the strange times we currently find ourselves in. Schools and education centres have the pressing issue of how best to keep their students safe and deliver a curriculum remotely if social distancing become mandatory once again. Then there’s the added […]
These are uncertain and unusual times; it’s been essential to adapt to fast changing events and pivot on a dime. In a matter of 5 months we have seen the economic and emotional havoc that has resulted from lockdowns and social distancing which has ground some industries to a halt. […]
Colour psychology is the study of the affect colours have on human behaviour. Subconsciously we all have certain feelings that emerge when staring at certain colours, whether that be hostility, empathy or joy. Each colour is associated with something bigger in our minds and this is something that is important […]
Just like a book is often judged by its cover, print publications are also judged by whether they look professional, well designed and are visually and emotionally engaging. All good marketing managers worth their salt can tell you that both good graphic design and good content are intrinsically linked and […]
Gone are the days when the healthcare industry considered brand strategy and communications as a superfluous extra that didn’t apply to their market sector. Patient and customer expectations have shifted, and healthcare has caught up to the other customer-centric industries where strategic branding used to communicate, inform, connect, and engage […]
I recently read Rutger Bregman’s “Humankind – A Hopeful History”. I was drawn to its title because its promise of a hopeful past was just the medicine I needed to balance out a pretty challenging present. 2020 has been a massively challenging year for us all globally but also to […]
The last 5 months have seen many businesses across Australia take a real hit economically. Restrictions have meant many organisations especially those in hospitality and events close and for other service orientated business projects have been suspended or pulled completely. If you are one of the many small businesses that […]
There’s been a buzz of excitement recently amongst the Building and Property Development industry and it has much to do about the new Government Stimulus package that was introduced in May this year. For anyone that isn’t aware of what this entails, it’s basically an incentive for eligible Australians to […]
Marketing and healthcare are not two words usually put together and as such brand strategy is often considered unnecessary and therefore pushed aside in this industry. Often it’s believed healthcare shouldn’t be a for profit organisation and as such shouldn’t be linked to marketing initiatives, it’s been considered too sensitive […]