Our existing client IRT came to Fresco with a brief to launch IRT Flexicare, a new home care model that targets new home care package customers who would not otherwise select IRT as their provider because of price.
Flexicare offers the customer IRT’s experience and quality with value for money. It’s aimed at tech savvy and independent older Australians but also gives access to the same IRT quality care and support, while giving them the freedom to self-manage your Home Care Package and spend less on fees.
Fresco continued to use the IRT master brand logo and colours but created a separate visual identity for IRT Flexicare, including the naming of this product, logo, flyers, brochure, digital and style guide.
“Amazing! Thanks so much for all your hard work on this. Your team has been such a pleasure to work with! We will definitely be in contact should there be anything else we need for this brand. Thanks again so much!” – Emma Davies, IRT Group