City Linemarking are Sydney-based Linemarking specialists that approached Fresco to redesign their 24 page Company Profile brochure using their existing logo and colours but redesigning the look and feel. Over 180 images needed to be showcased across a myriad of service offerings such as carparks, warehouses, construction, sealing, shot blasting, pressure washing, playground line marking, cold applied plastic, thermoplastic, car park fixtures, signage, guard rails and tactiles & stair nosing. The imagery was accompanied by industry specific, comprehensive copy refined by Fresco, describing these services as well as general company information and procedures. Due to the vast amounts of information, Fresco used large banners for headlines to delineate the different sections and a grid system that complimented both the copy and imagery. The final brochure was used to send out to prospective customers and by the sales force on the road as the company’s hero document.
