Fresco Creative worked with the Australian Cancer Research Foundation (ACRF) for over 4 years on a range of fund-raising initiatives resulting in increased levels of donations throughout that time. ACRF entrusted Fresco to prepare a range of collateral designed to both inform their followers on the progress of their cutting-edge research and also tell the stories of their supporters. We have designed Christmas, Tax, Pink October, Blue September and Aquisition Appeals as well as Envelopes, Magnets and Supporter Surveys. We worked closely with their Saatchi & Saatchi designed Brand Guidelines and implemented their unique style across all collateral. We worked with extensive Direct Mail and Aquisition guidelines to suit Australia Post requirements and also various form-reading software.
We worked on a range of forms which were sent out to supporters as part of their direct mail fundraising packs and annual surveys. We worked with extensive Direct Mail and Postcode Aquisition guidelines to suit Australia Post requirements, overprinting names via mail merge, working with envelope windows and also various form-reading software for data collection (some requiring individual blocks for letters or credit card information). We worked closely with their Brand Guidelines and implemented their unique style across all form designs in ways that pushed the boundaries. The client and Fresco Creative were in agreement that a form doesn’t need to be boring and people are much more likely to fill it in if it’s not. We found this to be true. We worked on a range of fund-raising initiatives during our collaboration with ACRF which resulting in a substantial increase in levels of donations year-on-year. We have designed forms for their Christmas Appeal, Tax Appeal, Pink October Appeal, Blue September Appeal, Aquisition Appeals as well as their 8 panel annual Supporter Survey.
“I just thought you should hear some of the positive feedback that we’ve been receiving from all your hard work: ‘Thank you so very much for telling my Mum’s and Dominique’s story – you have done an absolutely wonderful job in the telling and I’m deeply moved.’” – Jess, ACRF
