5 Financial came to Fresco Creative wanting a full logo overhaul after trying and failing with some generic online logo generation websites. They needed a bespoke logo that was crafted to suit their unique situation and brief. Their old company name was 5 Pillars Financial so they wanted the idea of the 5 pillars to be the central concept behind the logo, rather than being spelled out as the actual company name. They wanted to keep a blue theme as a link to their previous branding so that the brand refresh would feel more like an evolution. We came up with an icon design showing a top-view of 5 pillars with subtle shadowing and 5 different blues. We added typography in a way that tucked neatly inside the icon so there was unity between the logotype and the icon. 5 Financial were thrilled with how everything turned out and we went on to create a Financial Services Guide, Social Media profile images, banner and tiles as well as PowerPoints and a full style guide for their brand.
“We were really happy with our logo and are very much looking forward to getting our branding in order.” – Miranda, 5 Financial
