I often have clients who are not really clear on what brand identity actually is. It’s a term that is thrown around my industry with liberal abandon but what does it actually mean, is it logo design or is it more? Although brand identity design is definitely made up of […]

01. Red – For Danger, Passion, Excitement & Energy Meanings: Red has a number of different contextual associations and in branding can deliver a highly visible punch. It has the ability to rev desire; and not surprisingly when it is the colour of fire, danger, and blood on one hand; and love, sexuality […]

It might be time for a change of image, or you’re opening your company up to a new market or extending your product range. Whatever your challenge, you will need an agency that can help revitalise your brand with a new design that builds contemporary appeal into your original identity. […]

Today I’m writing about crafting design around a promotional campaign so that it has real cut through and the elements you need to consider to do this. It’s always wise to choose an agency that is multi disciplinary and that can bring expertise from a variety of specialised creative skills […]

What is Colour Psychology? The psychology of colour is based on the mental and emotional effects colors have on sighted people in all facets of life. There are some very subjective pieces to colour psychology as well as some more accepted and proven elements. Applying Colour Psychology to Everday Life […]

Today I wanted to feature a packaging job Fresco undertook for the dessert range for The Choc Pot, these designs bring a fun and playful twist to classic dessert favourites – just what we all need on a Friday! This dessert bar has expanded from Burwood and Chatswood into the […]

So here we are, the final 4 top Golden Rules for Graphic Designers to ensure their layout work looks polished and professional. 7. Have A Consistent Font Palette Just like your colour palette you need to choose your fonts carefully. Limit them to a family or set and carefully chose […]

Last week I wrote about my top 3 golden rules for professional, sharp looking layout design. Continuing on from this article, lets look at a further 3 rules I always have on my checklist when I am creatively directing or proofing design layout work in the Fresco studio. 4. Know […]

Just as with any profession or discipline, good design requires following basic fundamental rules. While breaking some design rules is allowed and in some cases even encouraged, there are some which need to be strictly adhered to. The next few articles I would like to explore the top ten rules […]

Have you noticed the influx of the Food Truck scene in your neighbourhood lately? A convoy of mobile eateries, selling innovative produce anywhere from the football stadium, ferry stop or at your local business district. More than providing easily accessible great food and drink, these mobile cafes are selling an […]