Here’s something I heard from a graphic designer recently: “Oh yeah, we’re going to create a new brand for that company. Totally.” No she’s not. She’s not going to create a brand, she’s going to create a brand identity. There’s a difference. Let’s get the terminology straight. A brand identity job typically […]
Written by Amanda Zantal-Wiener In marketing, it seems like the word “brand” is used a lot — the leading brand, off-brand, personal brand … you get the picture. But there’s often confusion around its meaning in business. What does it entail? Do I need to hire an expert? Branding is expensive, right? To […]
I just love this… it make me so happy to know that there are other designers out there that appreciate and value the need for beautifully printed multipage document. I thought I would share this great article by Leon Shore. Thank you Leon for putting what I think daily into […]
There has been a lot of talk in design circles in recent years about the slow demise of the print industry and how this will impact on creative agencies. With the explosion of social media and digital design is printed publications on the verge of extinction? Will drinking your morning […]
Taken from Design Arena blog post… thank you for sharing. How can it be that time of year already? Seems like you only just finished last years Annual Report? Here are 3 quick tips to help make this process a little easier on the brain and budget. 1. DESKTOP […]
Today I’m going to repost an inspiring article I read on Collective Hub recently about really boosting your social media engagement. For those who aren’t reading everything this fantastic blog posts, you should be, especially if you are in business. It has really informative articles to inspire start ups along […]
Social Media is one of the most cost effective means of reaching out to and engaging with your community and potential users/consumers of your product or service. In saying that many businesses are still unsure of what the main platforms are when setting up their profile and how these different […]
As we start the working week and face our Monday morning head on I thought I would re post an inspirational piece I read recently on the pleasures of work and more importantly why we all need to work and how this ensures not only a well rounded life but […]
When it comes to branding its all very well and good to have a well considered, strategic logo, however if these brand assets aren’t consistently and coherently rolled out onto all of your printed and online marketing collateral then you have missed your opportunity to maximise your branding and strengthen […]
In the Fresco studio there is nothing we love more than working on the design for a product or service we really love and believe in. The packaging design for Souly Guacamole is a great example of this … fresh homemade guacamole, no cream cheese, no nasty fillers, preservatives and […]