Logo and Brand Identity are not the the Same?

Here’s something I heard from a graphic designer recently: “Oh yeah, we’re going to create a new brand for that company. Totally.” No she’s not. She’s not going to create a brand, she’s going to create a brand identity. There’s a difference. Let’s get the terminology straight. A brand identity job typically […]

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How to Brand Your Business on a Budget: A 6-Step Guide

Written by Amanda Zantal-Wiener  In marketing, it seems like the word “brand” is used a lot — the leading brand, off-brand, personal brand … you get the picture. But there’s often confusion around its meaning in business. What does it entail? Do I need to hire an expert? Branding is expensive, right? To […]

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Reasons Why Print Design isn’t Dead

There has been a lot of talk in design circles in recent years about the slow demise of the print industry and how this will impact on creative agencies. With the explosion of social media and digital design is printed publications on the verge of extinction? Will drinking your morning […]

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Annual Report Design

Taken from Design Arena blog post… thank you for sharing.   How can it be that time of year already? Seems like you only just finished last years Annual Report? Here are 3 quick tips to help make this process a little easier on the brain and budget. 1. DESKTOP […]

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Boost Your Social Media Engagement

Today I’m going to repost an inspiring article I read on Collective Hub recently about really boosting your social media engagement. For those who aren’t reading everything this fantastic blog posts, you should be, especially if you are in business. It has really informative articles to inspire start ups along […]

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Using Social Media to Grow Your Business

Social Media is one of the most cost effective means of reaching out to and engaging with your community and potential users/consumers of your product or service. In saying that many businesses are still unsure of what the main platforms are when setting up their profile and how these different […]

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Monday Inspiration – The Importance of Work

As we start the working week and face our Monday morning head on I thought I would re post an inspirational piece I read recently on the pleasures of work and more importantly why we all need to work and how this ensures not only a well rounded life but […]

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Packaging Design Packs a Punch!

In the Fresco studio there is nothing we love more than working on the design for a product or service we really love and believe in. The packaging design for Souly Guacamole is a great example of this … fresh homemade guacamole, no cream cheese, no nasty fillers, preservatives and […]

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