Does my brand need a Style Guide?

June 30, 2023
Design, Graphic Design
Police Association of New South Wales PANSW Branding Brand Guidelines Design Fresco Creative Logo Refresh

What’s a Style Guide?

Brand Guidelines or a Style Guide is a digital or printed publication that summarises your brand aesthetic – it shows everything from a bird’s eye view so everyone is on the same page!

Creating a new brand identity or refresh involves several steps and considerations. It’s an exciting but complex process that requires careful planning and consideration. Make sure you find the best design partner to suit your requirements and be open to guidance from the professionals. 

Considerations:

Brand Strategy
Audience
Colour Psychology
Market Research
Overarching Concept
Brand Guidelines
Redesign Collateral
Implementation and Launch

Brand Identity Graphic Design Services by Fresco Creative

Common style guide inclusions:

Brand Overview
Logo Usage
Colour Palette
Typography
Imagery and Photography
Voice and Tone
Messaging and Copywriting
Iconography and Illustrations
Design Elements
Brand Applications
Usage Do’s and Don’ts
Contact Information

POWHF Brand Guidelines Graphic Design by Fresco Creative

We are invested and passionate about always producing top shelf design solutions – we like to call ourselves your brand custodians. Conceptual and practical design is at the heart of what we do and offer. To see some of Fresco’s recent branding projects click here.