In my twenties after finishing my design degree, I packed up my trusty backpack and headed out on a 3 year adventure around the globe. My family and friends were dubious at worst and concerned at best. Would I sabotage my career prospects for being away so long, ruin my ability to work in the corporate world by living such a bohemian adventure? In retrospect this period of travel definitely changed me and my perspective on what life was all about, but most happily it also fuelled my creativity in unexpected and wonderful ways. In fact I would go so far to credit this experience in giving me the courage and inspiration to start my business with Louise Formosa (the other co-director of Fresco 23 years ago). For graphic designers seeking to unlock their fullest creative potential, there’s perhaps no greater catalyst than travel. Beyond the adventure and exploration, travel serves as a transformative journey that enriches artistic vision, fosters cultural understanding, and sparks innovation in ways unparalleled by any other experience. For all those budding designers out there looking to take the plunge I’ve outlined below all my reasons for diving right in!
Immersion in diverse cultures
Travel exposes graphic designers to a multitude of cultures, each with its own visual language, traditions, and artistic expressions. Whether wandering through bustling markets in Marrakech, soaking in the minimalist beauty of Scandinavian design, or marvelling at the intricate patterns of Moroccan tiles, these immersive experiences broaden perspectives and inspire new creative approaches.
Inspiration from architecture and landscapes
From the towering skyscrapers of New York City to the serene landscapes of Kyoto’s gardens, travel offers graphic designers a feast for the eyes. Architectural marvels, natural wonders, and urban landscapes provide endless inspiration – shapes, colours, textures – that can be translated into captivating visual compositions and innovative design solutions.
Personal growth and perspective shifts
Stepping outside one’s comfort zone and navigating unfamiliar territories fosters personal growth and resilience – qualities that are inherently beneficial to creativity. Exposure to new ideas, lifestyles, and ways of thinking challenges designers to question norms, embrace diversity, and approach design problems with fresh perspectives.
Capturing moments and stories
Travel is a narrative in itself – a collection of moments, stories, and emotions waiting to be captured visually. Whether through photography, sketching, or simply jotting down impressions in a journal, graphic designers can document their experiences and translate them into evocative designs that resonate with authenticity and depth.
Returning refreshed and rejuvenated
Perhaps most importantly, travel rejuvenates the mind and spirit. Stepping away from routine and immersing oneself in new environments refreshes creativity, alleviates creative blocks, and reignites passion for design. The energy and inspiration gained from travel often translate into more dynamic, innovative, and compelling graphic design work.
In the dynamic world of graphic design, where creativity thrives on exploration and imagination, travel emerges as a powerful catalyst for inspiration. By embracing new cultures, absorbing diverse aesthetics, and capturing the essence of global experiences, graphic designers and creatives not only enrich their craft but also infuse their work with authenticity, depth, and a sense of wonder. Travel truly unlocks the doors to endless possibilities, fuelling creativity and shaping design journeys that are as transformative as they are inspiring.
To see how Fresco can help bring your next design project to life contact us today!