If your brand is looking a bit inconsistent it could be your Visual Identity. Maybe it’s a bit old and out-of-date, perhaps it’s awesome but no one knows where it’s kept, or maybe you don’t have one at all! It’s really important to get everyone on the same page and understanding the basics of the brand. We’re talking about fonts, colours, how small the logo can go, what kind of images to use, any wording to avoid and – primarily – how to use your brand assets in a consistent way across all your collateral.
Your Fresco designer will set up all the parameters for your brand in a way that still encourages creative and clever ideas. It doesn’t take that long and you will thank yourself a million times over in the long run. Are you ready to have your next set of Brand Guidelines designed in a completely painless stress-free way? Give us a call on 02 8116 9033 or pop into our Sydney studio to request a quote.
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The style guide is a window into the personality and vision of your brand. An effective Visual Style Guide will allow the brand to look consistent when it’s managed by multiple agencies and designers but also should allow enough flexibility for the designs to be creative and innovative and to evolve. You want your customer to instantly recognise your brand at a glance. Hot tip! Put a PowerPoint template in there as well so you never have to sit through an off-brand presentation with an eye-twitch!
Based in Surry Hills, Fresco Creative has been designing Corporate Identity documents for Sydney companies from a wide range of industries for years. With over 20 years’ experience, we have a tried and tested process in place to guide the project from start to finish – we know what must be included and what should be left to the imagination. We are a small Sydney graphic design agency with low overheads which allows us to understand all aspects of how a brand is used and provide guides that promote the creation of on-brand, high-end design work for all types of collateral – reports, stationery, banners, signage, vehicle graphics, glass decals, posters, flyers and anything else you can dream up to promote your business.
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