Digital marketing and in particular email campaigns are one of the most cost-effective ways of reaching out and communicating with your database whilst ensuring brand awareness. The impact of a well-crafted EDM is undoubtable, and with the flexibility in design templates in conjunction with platforms like Mailchimp or Campaign Monitor this form of marketing can be very powerful. This is mostly due to how quickly and extensively your message is able to be transmitted to an audience.
The most effective school yearbook is one that not only features the results, achievements and images of the students for posterity, but also engages the reader and visually represents the character of the school, teachers and especially the students. Schools are dynamic places full of excitement, creativity, discovery and warmth so it makes sense for the yearbook to represent that.
At Fresco Creative we pride ourselves on well-designed publications that allow readers to digest information effortlessly – making for a pleasurable reading experience. We work on marrying the content with the brand to develop a unique and distinctive style for the magazine that will become recognisable in its own right.
Based in Surry Hills, Fresco Creative has been a thriving graphic design studio since 1999 and our experienced designers know everything there is to know about the creative process and how to come up with the best design to fit your requirements. We help you to create a graphic design brief, then we start the design process: doing research, brainstorming ideas, refining our concepts, presenting them, discussing your feedback and then printing and delivering your final design.
The most effective catalogue design is one that not only features the sizes, varieties and colours offered in each product range but also organises the information in a logical way that allows the reader to navigate easily to the section they need. Many catalogue designs cram the page with information and this can look cheap and overwhelm the reader.
Brochures are one of the most traditional and cost-effective ways of marketing a business or a product. A well designed and creative brochure is a key marketing piece for businesses that have a face-to-face interaction with their clients. Fresco Creative can ensure, your clients will have valuable engaging information about your business on hand for when they are ready to make decisions.
Annual Reports have evolved to be a comprehensive marketing tool that celebrate the culture and successes of your company. So much more than showcasing financial figures and statutory reports. The design and structure of your company’s Annual Report we believe should reflect the personality and vision of your brand. Choosing Fresco Creative with our extensive design experience is key to your reports success.
If your brand is looking a bit inconsistent it could be your Visual Identity. Maybe it’s a bit old and out-of-date, perhaps it’s awesome but no one knows where it’s kept, or maybe you don’t have one at all! It’s really important to get everyone on the same page and understanding the basics of the brand. We’re talking about fonts, colours, how small the logo can go, what kind of images to use, any wording to avoid and – primarily – how to use your brand assets in a consistent way across all your collateral.
Whether your company is in need of it’s first logo or if you have an established logo that could use a refresh, Fresco Creative can create a design solution to suit your exact needs. Your company’s logo is the first impression of your business and is the fastest way to demonstrate a hint of what you do and how you do it. Over time it becomes recognisable, resulting in better brand recall.
The online realm can be a minefield for businesses who are used to more traditional print advertising channels but, in the end, not having a strong presence in digital marketing is no longer an option as it is by far the best and most cost effective way to easily reach your customers and create an emotional connections with them.