Primus Hotel, a luxury, heritage-listed hotel in Sydney, approached Fresco Creative to design a cohesive, sophisticated look and feel for their overarching brand and each of their venues. Primus Hotel is a shining example of inter-war period architecture and the former head quarters of the Sydney Metropolitan Water Sewerage and […]
Bankstown Sports Club approached Fresco to do the branding for their new brewery “Basement Brewhouse” in Sydney’s south-west. The logo needed to appeal to a younger audience than the club’s other venues, be gender-neutral and have the look of a inner-city craft brewery. A comprehensive style guide was also produced to assist in the rollout of the new identity across merchandise, signage, menus, promotions and advertising.
Recently, Fresco was approached by Wests Group Macarthur to design the first magazine for the ever-expanding and successful club group which includes Wests League Club and several other smaller tennis and golf clubs in the district. We assisted the club with the naming of the magazine and then set about designing a masthead, cover and editorial spreads.