In 2017, Fresco was approached by Wests Group Macarthur to design the first magazine for the ever-expanding and successful club group which includes Wests League Club and several other smaller tennis and golf clubs in the district. We assisted the club with the naming of the magazine and then set about designing a masthead, cover and editorial spreads. We worked on marrying the content with the brand to develop a unique and distinctive style for the magazine that will become recognisable in its own right. A well-designed publication allows its readers to digest the information quickly, without much effort – making for a pleasurable reading experience. From its inception in December 2017, Focus magazine has become a huge success and has cemented its place as an integral part of the clubs communication strategy. Focus Magazine is produced quarterly for the club.
“From my short experience so far with Fresco, I have learnt both Louise and Andrea have considerable experience in designing and creating projects to the highest standards, with excellent recommendations, tested guidelines and attention to detail.” – Shannon Forster, Group Marketing Manager, Wests Group Macarthur